This shoot was created for Oneida, working with Refinery Marketing and Communications, as part of a new advertising campaign. The brief was to produce a set of clean, modern images that could be used across digital and print, while keeping the focus firmly on the design and finish of the cutlery.
All of the images were shot in the studio, with a focus on simple compositions and controlled lighting. Cutlery is one of those products where small details matter, reflections, edges, and surface finish all need to be handled carefully, so the approach was deliberately considered rather than overly styled.
Keeping the Product at the Centre
The campaign uses a mix of layouts, from more graphic, minimal setups to slightly more styled scenes using wood, fabric, and textured surfaces. The aim was to add context and depth without distracting from the product itself.
Some images rely on negative space, giving the agency flexibility for copy and layout. Others are tighter and more detail-focused, highlighting the form and balance of the cutlery. This variety allows the images to work across different placements while still feeling consistent as a set.
Lighting and Control
Lighting was kept clean and controlled throughout the shoot. With polished metal, every reflection is visible, so the setup had to be precise. The goal wasn’t dramatic lighting, but clarity, making sure the cutlery looks well-finished, premium, and true to life.
This kind of control is a big part of commercial product photography and something I focus on regularly when working with agencies and brands.
Product Photography in Manchester
I regularly work with advertising agencies and brands in and around Manchester, producing product photography for campaigns, websites, and marketing content. This project with Oneida and Refinery is a good example of that process, simple ideas, well executed, with attention to detail.
If you’re looking for product photography in Manchester and want imagery that’s clean, considered, and built around your brief, you can see more of my product work at here …
